Baked by Angel (Angel)
A website that finally brought customers in, and orders with them.
Turn a website that wasn’t attracting customers into one that does.
6 connected areas of work, from the website to Google
Orders started coming in from online search.
1 Where they started
Angel already had a website, but it wasn’t bringing people in. A site nobody finds can’t take an order, however good the baking is.
The goal was to change that: a shop customers could find on Google, trust at a glance and order from easily.
2 What we did
Everything below worked together as one connected plan, so each piece helped the others.
- Online shop
A WooCommerce shop that lets customers browse, order and pay without fuss.
- Branding
A logo, colours and tone of voice that look professional and feel like the business.
- Search (SEO)
Pages written and structured so the right ones appear when people search Google for what the business does.
- Google Analytics
Tracking set up so the owner can see who visits, what they do and what leads to enquiries.
- Google Maps
A complete, accurate Google Business Profile so the business shows up when people search nearby.
- Customer experience
Layouts and journeys shaped so visitors find what they need and can get in touch easily.
3 What changed
The shop was working the way it should: people searched, found Baked by Angel and placed their orders.
Baked by Angel closed after a couple of years, when the owner’s priorities changed, so the website is no longer online. We’ve kept this case study because the results while it ran were real.
4 In their words
My experience has been great. The team is very professional and knowledgable. The service they provided was exactly what I asked for. They took their time to make sure they fully understood my vision and requirements and brought it to life.
What Angel valued
- A team that is professional and knowledgeable
- Exactly the service she asked for
- Time taken to understand her vision and requirements, then bringing it to life
5 See it for yourself
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