Wainwright and Daughters (Christopher)

1 Where they started

Wainwright and Daughters had nothing online. For a firm that works with discerning collectors, the first impression carries a lot of weight, and a poor website would have undone the quality of everything behind it.

The brief was to build a digital presence from scratch that felt as considered as the business itself, and to help it sell its services.

2 What we did

Everything below worked together as one connected plan, so each piece helped the others.

• Website

  A fast, clear website built around what visitors want to do, and what the business wants them to do next.

• Branding

  A logo, colours and tone of voice that look professional and feel like the business.

• Google Analytics

  Tracking set up so the owner can see who visits, what they do and what leads to enquiries.

• Google Maps

  A complete, accurate Google Business Profile so the business shows up when people search nearby.

• Customer experience

  Layouts and journeys shaped so visitors find what they need and can get in touch easily.

• AI search

  Content written and structured so AI tools such as ChatGPT can understand what the business does and who it serves.

3 What changed

The business doesn’t sell online, so the website’s job is a different one: to build trust and start the right conversations. It is doing that, and the business is seeing steady growth in the channels that matter to it.

4 In their words

What Christopher valued

• Five-star service on every level
• Attention to detail where other companies drop the ball
• A team that delivers

5 See it for yourself