Local SEO
6 min
Citations, demystified: the boring signal that quietly ranks you
What NAP consistency actually does, and why inconsistent listings cost you rankings you can’t see.
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Resources & Insights
Insight for owners who'd rather own their growth.
Short, practical, anti-hype. No keyword-stuffed filler — just what actually moves local rankings.
Featured
Local SEO
Why the Google Map Pack decides who wins your street
The top 3 results capture most local clicks. Here’s what that means for your phone line — explained simply.
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5 min read
C
Reputation
4 min
The 0.2-star effect: how a tiny rating bump moves foot traffic
Reputation velocity in numbers — and why 30 recent reviews beat 50 old ones.
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Owner's Playbook
7 min
Rented vs. owned traffic: the real cost of PPC for local firms
The organic-first argument, with the maths most agencies won’t show you.
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Case Notes
5 min
What goes into a Confidence Score (and what it can’t tell you)
Full transparency on our analysis — what the score reveals and where the deeper review goes further.
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Owner's Playbook
8 min
How to expand your ranking radius without opening a second location
The Meridian playbook, generalised — capturing leads from neighbouring towns organically.
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Reputation
6 min
Responding to a bad review: the workflow that protects rankings
Practical reputation management — the response template that signals active ownership to Google.
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Guided Local Growth
Reading is good. Ranking is better.
Get your free Growth Analysis and see how your business stacks up against the benchmarks in these articles.