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NAP Consistency Checker: Compare Your Listings in Minutes

By Sam · Last updated · 4 minute read

Paste the name, address and phone number from each of your listings next to your master details and this checker shows which ones match, which differ only in formatting, and which are wrong. It runs in your browser, does not fetch any website, and does not store what you enter.

Master details card compared with listing cards, with ticks and one warning

Contents

How to use the checker

  1. Enter your master name, address and phone, exactly as you want them to appear everywhere. If you are unsure what to use, read what NAP is.
  2. Open each of your listings, such as those in our guide to the best UK business directories, and copy what each shows.
  3. Paste each listing’s details into a row.
  4. Read the results and fix each Different field at the listing.
  5. Run the check again after your changes.

Run the check

This tool runs in your browser. We do not receive, store or send what you enter, and it does not look at any website for you.

Want a second pair of eyes? Clariti Digital can review your setup and show you what to fix first.

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What the results mean

  • Match: the details are identical.
  • Formatting only: the details are the same once spaces, punctuation and common abbreviations are tidied, such as Rd and Road. It is worth making them identical, but it is a minor difference.
  • Different: the wording is not the same, for example an old address or phone number. Fix these first.
Three result levels: match, formatting only and different

What the checker cannot do

  • It does not find listings you do not know about. Search your name, phone number and old addresses to find them.
  • It does not tell you which directories matter. See the best UK business directories.
  • It does not log in or change anything. You make the changes at each listing.

After the check

Fix the Different fields first, then the formatting differences. If you do pay for a service to do this, read are paid business directories worth it before you sign.

To-do list prioritising different items first then formatting items

Frequently asked questions

Does this tool look at my listings?

No. You paste the details from each listing yourself. The tool only compares what you enter.

Is my information stored or sent anywhere?

No. The tool runs in your browser and nothing you enter is sent to us or stored.

Which abbreviations does it treat as the same?

Common ones such as Rd and Road, St and Street, and Ltd and Limited. Other differences are shown as Different.

How many listings can I check?

Up to ten at a time. Run it again for more.

What should I do if every listing differs?

Check your master details first. Then fix the listings in order of importance, starting with your Google Business Profile.

Sources

Sam, Editor at Clariti Digital

Sam, Editor at Clariti Digital.

Need help with this?

Clariti Digital is a UK digital growth agency for established local businesses. We start with a diagnostic, then fix what holds back visibility, enquiries and trust. Call +44 7435 063827 or email sam@claritidigital.com.

Request your audit