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Sell on Google, Instagram, Facebook and WhatsApp From One Catalogue

By Sam · Last updated 11 October 2026 · 7 minute read

Contents

• One catalogue, several channels
• What to prepare
• The order to add channels
• Pitfalls
• Rules to remember
• Frequently asked questions
• Sources

One catalogue, several channels

A UK guide on Instagram notes that you need a catalogue of your products, set up through Meta’s business tools, and that approval can take time.

What to prepare

• A clean product database with accurate titles, prices, stock, images and identifiers. See selling online from one product database.
• A website with clear delivery, returns, contact and payment information.
• A business account on each platform.
• Photos and short videos that suit the channel.
• Someone to answer customer questions quickly.

The order to add channels

1. Fix the product data and the website.
2. Start with the channel where your customers already look; see which sales channel to start with.
3. Run it for three months, and measure orders, costs and time spent.
4. Add the next channel only when the first works.

Pitfalls

• Different prices on different channels, which breeds customer complaints and disapprovals.
• Stock that is not shared, so you sell what you do not have.
• Policies that differ by channel: restricted products, claims and images.
• Waiting for approval while the data is still wrong.
• Spreading yourself across too many channels.

Rules to remember

UK consumer law applies on every channel: prices must be accurate and clear, product descriptions must not mislead, and customers have rights on delivery and returns. Reviews are covered by the UK rules on fake and incentivised reviews; see the UK rules on rewarding reviews.

Frequently asked questions

Can I sell on Instagram and Facebook from the same catalogue?

Yes, both use Meta’s catalogue tools. Check which features are available in the UK and how approval works.

Can I sell through WhatsApp?

WhatsApp has a business catalogue feature that shows products in chats. Check Meta’s current UK documentation, because older guides may be out of date.

Do I need a different feed for each channel?

Each channel has its own format and rules, but they can all be built from one master product database.

How long does approval take?

It varies, and we could not find a guaranteed time for any channel. Fix the data first and check each platform’s messages.

Which channel should I start with?

The one where your customers already look, with data that is ready. See which sales channel to start with.

Sources

• Simply Business, How to sell on Instagram in the UK, checked 11 October 2026.
• Google, Fixing Merchant Center disapprovals for product data quality violations, checked 11 October 2026.
• WiserReview, Google Merchant Center, checked 11 October 2026.
• Meta, Business Help Centre, checked 11 October 2026.

Sam, Editor at Clariti Digital.

Related guides

• Selling online from your product database: How one clean product database feeds every channel you sell on.
• Google Merchant Center setup for UK sellers: How to set up Google Merchant Center as a UK seller.
• Which sales channel to start with: How to choose your first sales channel.